Caleb Karuga is the CEO and Founder of Wendy Farms, a Nairobi-based breeder and seller of indigenous chicken. He also rears dairy animals and grows vegetables.
Caleb Karuga has one thing he would like all of us to do: stop practicing agriculture and venture into Agri-business.
Caleb seems to be out to debunk the myth that farming is a boring occupation practiced by old, retired chaps on their pension who cannot afford the luxury of having coffee in a high-end restaurant like Java. Caleb is not only a young farmer but is also a former TV personality with K24 TV in Kenya.
Caleb is a firm believer in the involvement of youth, considering that he is only 35 years old, and has coined the hash tag #UkulimaSioUshamba, which loosely translates to ‘Farming is Cool’, to encourage young people to start farming, and consider it as a worthwhile venture like any other business.