Caroline Mutoko, 42, grew up in Nairobi’s South B. She is one of three girls (now two) and one brother. She has her mum, dad, and 2 of their grandkids. She is indeed blessed.
Caroline is a seasoned career broadcaster. She also runs the marketing concerns for Radio Africa.
She originally started in radio as a traffic girl on 98.4 Capital FM in Nairobi. As she has always said, the job chose her and she is glad that, that is how it worked out.
She is now a senior executive with 600 members of staff in Kenya. Caroline has connections and affiliates across the region and the continent; from Nigeria to Ghana, Uganda, South Africa and Kenya.
Her passion is starting engaging conversations, telling the narratives of our time that don’t seem to make it beyond a whisper behind closed doors or thoughts in someone’s mind. In doing so, she has inspired and hopes to continue to inspire a new generation of media practitioners and storytellers. She says, “Kenya and Africa’s story will be told boldly by our voices.”
When it comes to describing the meaning of a ‘Boss’, she has this to say; “The term has been used to lightly and also loosely in recent times among a generation who think ‘Boss’ means to ‘be in charge, to dominate, to own’. For me, a BOSS, is a person who is excellent and outstanding in what they do and how they do it.”
Caroline will be looking for an approach that combines planning, forward thinking and conviction towards each of the selected challenges on the show.
As she describes herself, with the lessons of experience, were she to wind the clock back, she would say; “Learn. Listen.”
As for the person who will emerge the winner of the show, she says its the person that will demonstrates to her, and the market, that she/he has a clear understanding of what their product or service is, what needs it meets or what problem it fixes and how that plan is put to work. Ideas are all good but, show her a plan.
For Caroline, she feels she will bring, as she always has to her career, Clarity. She says the buzz about being your own boss is nice, until you truly have to deal with the fact that it’s tough. It’s about exposing your vulnerable side, the very dreams you hold dearest, out to the world and hoping you won’t be rejected or you won’t fail and that even when rejection happens, and failure kick you in the gut, you get up and try again. It can break you as much as it could make you.
And the big question ; What would Caroline do if she won the money? “I would let it sit in the bank for a moment. It’s easy to throw money into expansion or renovation, get new offices etc. But if this wasn’t on the plan to begin with, spending it just because it’s there is a weak move; a ‘non-boss’ move. A Boss takes his time to make the right move at the right time and especially where money is concerned and especially a windfall.”