Caroline Mutoko, 42, grew up in Nairobi’s South B. She is one of three girls (now two) and one brother. She has her mum, dad, and 2 of their grandkids.
Caroline is a seasoned career broadcaster. She also runs the marketing concerns for Radio Africa. She originally started in radio as a traffic girl on 98.4 Capital FM in Nairobi. As she has always said, the job chose her and she is glad that it worked out. She is now a senior executive with 600 members of staff in Kenya. Caroline has connections and affiliates across the region and the continent; from Nigeria to Ghana, Uganda, South Africa and Kenya.
Her passion is starting engaging conversations, telling the narratives of our time that don’t seem to make it beyond a whisper behind closed doors or thoughts in someone’s mind. In doing so, she has inspired and hopes to continue to inspire a new generation of media practitioners and storytellers. She says, “Kenya and Africa’s story will be told boldly by our voices.”
When it comes to describing the meaning of a ‘Boss’, she has this to say; “The term has been used to lightly and also loosely in recent times among a generation who think ‘Boss’ means to ‘be in charge, to dominate, to own’. For me, a BOSS, is a person who is excellent and outstanding in what they do and how they do it.”
Caroline will be looking for an approach that combines planning, forward thinking and conviction towards each of the selected challenges on the show.
As for the person who will emerge the winner of the show, she says its the person that will demonstrates to her, and the market, that she/he has a clear understanding of what their product or service is, what needs it meets or what problem it fixes and how that plan is put to work. Ideas are all good but, show her a plan.
For Caroline, she feels she will bring, as she always has to her career, Clarity. She says the buzz about being your own boss is nice, until you truly have to deal with the fact that it’s tough.