Most of you must have come across the BLAZE Be Your Own Boss (BYOB) TV Show ads by now. BYOB is a youth entrepreneurial reality TV show that consists of 12 contestants and 3 judges. The contestants, divided into two teams, are tasked with various real life business challenges each week. The team that loses the challenge faces eviction of one of their team members at the end of each show. The season finale will see three finalists pitch their business idea, for a chance to win Ksh.5 million (Ksh.3 million in cash and Ksh.2 million in business support).

So, how did the BYOB TV Show come to be?


BLAZE, a network for the youth by Safaricom, was launched in early 2016. It was established with these three mantras in mind; Freedom, Empowerment and Success. To fulfill its purpose, BLAZE offered the youth freedom to choose how to spend their airtime through the ‘Create Your Own Plan’ product. As fuel to empower the youth to follow their passion and achieve success, BLAZE BYOB Summits give the youth the opportunity to receive mentorship from BLAZE mentors.

Blazing the trail to BYOB TV Show

It is through the BLAZE Summits that the youth were able to audition for the BYOB TV Show. The Summits were held in six different locations across the country as follows:

Eldoret 17th June 2016 6,464
Thika 8th July 2016 8,754
Nakuru 15th July 2016 7,745
Nairobi 30th Sept. 2016 7,500
Mombasa 15th Oct.2016 7,000
Kisumu 29th Oct. 2016 7,001
                                                                                     TOTAL 44,464

Choosing the final 12…

Over 700 youth auditioned for the BYOB TV Show and out of these, only 12 contestants were chosen:

  1. Catherine Akoth
  2. David Kimani
  3. Joseph Mugweru Wanja aka Safe Joe
  4. Keith Asumba
  5. Lynette Achieng Onyango
  6. Muraguri Ngure
  7. Paul Kitti Zakaria
  8. Susan Mueni
  9. Susan N. Maina
  10. Vinesenciah Gisore
  11. Valentine Nekesa
  12. Wayne Ochieng Owigo

The 12 contestants face real life business challenges each week. After every challenge, a contestant is eliminated on assessment of how they performed on the task by the three BYOB TV Show judges:

  1. King Kaka
  2. Caroline Mutoko
  3. Trushar Khetia

BLAZE is about empowerment, so everyone is a winner! Therefore, the eliminated contestants get to walk away with a total of Ksh. 100,000.

Catch the show every Monday at 8PM on KTN. If you miss out, because BLAZE has got you covered; you can stream the show on KTN’s Facebook page or watch it on the BLAZE YouTube page.

Lastly, in every episode, there are points of learning called Spark Tips, that benefit anyone looking to venture into business. Look out for these tips on the BLAZE social media handles on Facebook and Twitter, after every episode and you too, could be on your way to Be Your Own Boss!

For more information about the contestants and judges, visit:



Posted: 10th Feb 2017