Trushar Khetia


Trushar Khetia

30 year old Trushar Khetia is one of Kenya’s most outstanding young entrepreneurs. Trushar was born in Kitale, Kenya. He has devoted his life to instigating socio-economic change through entrepreneurship. He has successfully translated his theoretical knowledge in management into his career; wherein he has over 10 years’ experience within retail, wholesale, distribution, procurement, FMCG, supply chain, brand, product and supplier management.

His zeal in entrepreneurship has also launched him into the exciting emerging economies in Kenya, Tanzania and Rwanda. Trushar is driven by the zeal of becoming a catalyst of change and growth. This is evidenced by his numerous accolades.

“I live to nurture and develop my people, my customers and my suppliers in order to make a difference in their lives,” says Trushar. He currently owns six Society Stores outlets in Limuru, Kayole, Naivasha, Meru, Maua and Thika.

In 2012, Trushar founded and launched Tria Transit Media as the first venture of Tria Group. Tria Transit Media is a unique and innovative form of advertising via public transport. Tria’s strategy is to partner with customers to enable them to achieve their market growth and strategy, by using expertise in bus media. Within less than 1 year, Tria had secured prestigious clients such as Unilever, Kenafric, Pwani Oil, Google, HP, Dell, Chandaria Industries, Capwell, Mjengo, Text Book Centre, Aryuv and Hotpoint. Tria Transit Media also signed up 7 bus partners in Kenya with a fleet of over 600 buses with companies such as KBS, Metrotrans, Starbus and MOA. Trushar also has partnerships in Kigali, Rwanda with over 100 buses. In 2014, Tria Transit Media launched operations in Tanzania with bus and airline media, through partnerships with Precision Air, RwandAir and UDA bus in Dar es Salaam. Tria Transit Africa is the first media company in Africa to launch a unique bus framing and LED technology as a new concept of advertising on buses in par with Europe and USA.

This is just a snippet of his professional achievements. Trushar holds a Bachelor of Science (Hons) in Management – Specialization in Marketing, from the University of Manchester. He graduated his GCE A-Levels in 2004, with 4 A’s in Accounting, Economics, Business Studies and Computing Studies.

Trushar also holds an advanced DJ Certification from the National Open College Network. He used the £1000 award from the University to learn the skills required, and he successfully developed himself into a skilled DJ.



The overall BYOB TV Show winner will walk away with;

Ksh. 3 Million Cash Prize

Ksh. 2 Million In Business Support